Money Marketing: Joe Norburn Consumer Duty and the next phase of advice regulation

February 23, 2026

Recently featured in Money Marketing, Joe Norburn TCC Group’s CEO (TCCMomenta and Recordsure), outlines how the next phase of Consumer Duty marks a shift from implementation to evidence. The Financial Conduct Authority (FCA) is signalling a move away from additional prescriptive rules, instead expecting firms to demonstrate —through data, monitoring and measurable improvements — how they are delivering good customer outcomes in practice.

Firm’s focus should now be on continuous improvement: testing fair value, refining customer journeys, strengthening vulnerability support and ensuring insights lead to tangible change. Firms that embed Consumer Duty as a strategic driver, rather than a compliance exercise, will be better positioned to meet regulatory scrutiny, build trust and deliver sustainable, client-centred growth.

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